evergage salesforce integration
Salesforce acquired Evergage to fill gaps in its marketing cloud offering for personalization and add a real-time focus in Web and app channels, putting it ahead of Adobe in the personalization and recommendation categories. Exponeia, Lattice Engines, Segment, Selligent and Tealium Audience Stream CD. “Salesforce,” he said, “really needs to integrate these pieces more completely, to go from stew to smoothie, as it were. “Personalization sits at the nexus of all those capabilities,” Stanhope said. Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news. The move also creates a “race to the intelligent marketing platform” where many providers in the space will be targeted by larger marketing cloud players.Industry analysts shared those thoughts with CMSWire on the heels of On Lundy's target list? “Personalization is the actionable cousin of analytics, data and content.”The acquisition of Evergage allows Salesforce to leapfrog Adobe in the personalization and recommendation category, Frankland said. Given our shared commitment to customer success, joining Salesforce just makes sense. We’ll be able to do what we do better and at much greater scale and pace than we ever could before. "SMG/CMSWire is a leading, native digital publication produced by Salesforce and Evergage officials declined commentary for this article. Ultimately, the Salesforce acquisition of Evergage reveals many interesting facets of the growing CDP market.”One thing to remember here: Salesforce already has a CDP. Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Evergage's gone to Salesforce already has Einstein, which has started to become a quiet hit with customers, according to Lundy. Now we enable hundreds of leading companies – including Autodesk, Carhartt, CenterState Bank, Citrix, Publishers Clearing House, Zumiez, and many more – to deliver relevant, data-driven experiences in the moment across every channel including web, email, mobile, adtech, social, call-center, in-store and in-branch.Our real-time, cross-channel personalization and machine learning capabilities complement Salesforce Marketing Cloud’s robust customer data, audience segmentation and engagement platform, enabling companies to deliver more relevant experiences during moments of interaction across the entire customer journey. Do more, faster. It also debuted a Salesforce CMS. Evergage , a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce . My co-founder Greg and I couldn’t be prouder. This is a big milestone for all of our stakeholders: our employees, customers, partners and investors.
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