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Photo: ReutersWhen Josh Richards first began posting lip-synching videos in his first year at secondary school four years ago, he never imagined he would one day become a huge TikTok star. "It's been a tremendous growth," Triller CEO Mike Lu said. Fellow TikTok creators Griffin Johnson, Noah Beck and Anthony Reeves are also signing on as Triller advisors and are equity shareholders. | How to draw the glitch effect! Some Trump administration officials said they are considering banning the app amid a growing US-China trade war. Combined, the four TikTok influencers have an audience of nearly 47 million followers.The announcement comes at a delicate time for TikTok, which is facing growing scrutiny from the US government and how it manages customer data. Some analysts believe such heated rhetoric suggests that TikTok has become a pawn in a political game between the countries.Whether fans will follow their favorite influencers and ditch TikTok, remains to be seen.
Johnson said he posts usually two to three times a day on TikTok and that will probably drop to once a day and eventually every couple of days.“We will be posting but a lot of our posts will be more trying to move them off that platform onto Triller,” Johnson said.Still Triller’s user base is vastly smaller than TikTok's. Fellow TikTok creators Griffin Johnson, Noah Beck and Anthony Reeves are also signing on as Triller advisers.The move is significant because it is one of the first organised US efforts among prominent TikTok influencers to get people off the platform. Since then, Richards, 18, has amassed more than 20 million followers on the popular video streaming app.But now Richards has decided to leave the platform that made him a star, citing growing concerns about TikTok's Chinese parent company ByteDance and how it manages user data.The Studio City influencer, along with other TikTok creators, announced Tuesday they are moving to a rival app, L.A.-based Triller, and will encourage their millions of fans to join them there. Nickiaaad (@nickiaaad) has created a short video on TikTok with music Something for Your M.I.N.D. "Although TikTok's parent company, ByteDance is incorporated in the Cayman Islands, it was founded in China and is based there. TikTok was the most installed app globally as of last week and ranked second after Zoom in the U.S., according to San Francisco mobile research firm Sensor Tower. The company has worked with artists such as Eminem to promote his music. "After seeing the U.S. and other countries’ governments’ concerns over TikTok — and given my responsibility to protect and lead my followers and other influencers — I followed my instincts as an entrepreneur and made it my mission to find a solution," Richards said.The actor and performer has been hired to be chief strategy officer at L.A.-based Triller, a music video app that counts rappers such as Snoop Dogg and Lil Wayne as investors. Triller estimates it has about 130 million downloads.
TikTok said that it was a technical glitch that made posts uploaded with #BlackLives Matter and #GeorgeFloyd appear as if they had no views. “This notion of social streaming is something that’s unique to us and it speaks to the identity of Triller.”Some influencers who plan to defect from TikTok said they would continue posting on the app but over time aim to do it less frequently.
... drawing about 64 million active users a month, up from just 2 million three years ago, company executives said. "We will be posting but a lot of our posts will be more trying to move them off of that platform onto Triller," Johnson said.Still Triller's user base is vastly smaller than TikTok's. TikTok said that it was a technical glitch that made posts uploaded with #BlackLives Matter and #GeorgeFloyd appear as if they had no views.The political backlash against TikTok has benefited other social apps including Triller, which specialises in sharing music videos and has licensing deals with music companies including Universal Music Group. The video-streaming app is owned by Chinese company ByteDanceThe new app counts rappers Snoop Dogg and Lil Wayne among its investorsSome TikTok stars are turning their backs on the platform in favour of Triller. So far, its downloads haven't been negatively disrupted by TikTok has distanced itself from its Chinese roots. The company recently named former Disney executive Kevin Mayer as its chief executive and said US user data are stored in the US and Singapore. Triller estimates it has about 130 million downloads. TikTok says it plans on growing its staff of roughly 1,400 people in the U.S. by an additional 10,000 people over the next three years.But ByteDance's ties to China remain an area of concern because the Chinese government's ability to compel companies to give it data when it relates to national security.In May, TikTok was accused of suppressing Black Lives Matter-related content in the U.S. TikTok said that it was aThe political backlash against TikTok has benefited other social apps such as Triller, which specializes in sharing music videos and has licensing deals with music companies including Universal Music Group.Although Triller does not consider TikTok a direct competitor because its users tend to be older, that could change as more digital creators move to its app.Founded as a music video editing tool in 2015, Triller has also grown exponentially, drawing about 64 million active users a month, up from just 2 million three years ago, company executives said.
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